One reason is the elimination of legislations on discounts and the Rebate Act and lastly, the German Unfair Competition Act (UWG), which creates scope for companies to implement advertising materials. Moreover, sales and advertising via Internet provide new possibilities but also risks. Mere negligence as well as anti-competitive violation is a reason to admonish competitors and if competitors claim their right, it will lead to high costs for pre court settlements or litigation. The same applies to legal damages: they can be disastrous. In order to limit the risks, it is recommended to have consultation regarding competition law even for simple advertising activities. We are happy to do this for you and of course, we also represent you in court if required.